"1 in 5 Seoul residents has had a cosmetic procedure. The city's 700+ aesthetic clinics produce outcomes that rival Beverly Hills — at 40–70% lower cost. The rest of the world has noticed."
In 2025, 2 million patients flew to South Korea for procedures they couldn't get — or couldn't afford — anywhere else. From Tokyo, Dubai, Sydney, and New York, they're choosing Seoul.
The market is enormous: $5–10B in Korean medical tourism GMV, growing at 27% CAGR. The global medical tourism market sits at $35B and is accelerating. And yet — the booking experience still works like hailing a taxi in 2008.
Patients find clinics through Reddit posts and YouTube comments. Agencies coordinate bookings over WhatsApp at midnight. Clinics manage inquiries across five different apps with no unified system. There is no Uber. There is no Airbnb. There is no infrastructure layer. We built it.
ShinHQ is the Borderless Care Platform — the category-defining marketplace for Korean medical tourism. We sit between demand (patients, agencies) and supply (clinics), providing value on every transaction.